THE BRKTHRU FAMILY

PUT A FACE TO THE NAME

Andrew Sklerov
Managing Director & Co-Founder

Andrew has been in the advertising world since the moment he graduated from Cornell University in 2002. While he began his career in traditional media, as a millennial he quickly realized digital media was where the industry was going and began transitioning into this growing space in 2006. With over a decade of experience in the digital media space, Andrew has a wealth of knowledge and expertise as to where the digital industry currently resides and where it’s going and was prominently recognized by being a finalist in the Rising Star category at the 2015 iMedia ASPY Awards! Andrew has a personal passion for helping to educate clients on the importance of Quality and Fraud free inventory. Andrew was a lifelong NYer who recently moved south, now residing in the Research Triangle Area of NC, and is a father of 2 sons who are both under the age of 5.

Favorite Food: Pizza, Pizza, and more Pizza!
Fun Fact: I’m a lefty, really was a redhead once upon a time (childhood photos to prove it), and speak Spanish decently after living in Spain for over a year.​

Jeff Hastedt
Managing Partner & Co-Founder

​Helping to harness the selling power behind digital advertising is a specialty of Jeff’s. He co-founded BrkThru Digital in 2017. Jeff’s digital expertise dates back to 2000. Along the way, he learned the value of educating as many clients as possible on the nuances of digital media. He also brings 10 years’ experience in mass media with CBS, Clear Channel, and Powerhitz.com assisting brands and leading international digital campaigns for clients such as Ford, Indian Motorcycles, Novo Nordisk and Lennox among others. His go-to strategy is looking beyond basic tactics to find innovative uses of digital products that maximize results and budgets. He’s often seen as an invaluable resource for clients looking for growth in the digital space because of his ability to understand the client-agency relationship. He is currently an active member of advertising groups across the Midwest and regularly participates in club events. His three passions are digital, dogs and dessert…not necessarily in that order. Jeff is married and resides in the Detroit, MI area.

Favorite Food: Pizza...day or night, cheap or expensive, thin or thick, I love it all!
Fun Fact: I played an extra as a dead body on an episode of NBC's "Law & Order" and also a bystander in the courtroom on a separate episode, both in 2007.

Jonathan Mellinger
Chief Operating Officer

​Jonathan has spent over two decades in digital marketing as a successful entrepreneur, investor, and operating executive. He has spent his career as an integral part of founding teams that have grown businesses from several employees and an idea to hundreds of employees and millions in revenues. He is a thought-leader that has developed software for creative solutions in the fields of video compression, large-scale data management, and machine learning. He is proud to be working with a company that puts their client first and loves to roll up his sleeves and help customers negotiate the unnecessary complexities of the digital advertising ecosystem. He is a mid-life convert to yoga and skiing and tries to “Ski the East” as much as possible to get through the winter.

Favorite Food: Sushi.
Fun Fact: I underwent emergency appendectomy surgery in the Caribbean in an island hospital. I survived (and have the scar to prove it), but had to fly back to the states and spent another eleven days in the hospital to repair the damage done by the island doctor.

Arwa Saifee
Director of Operations

​Since graduating from UCLA, Arwa has spent nearly 20 years in the digital advertising space, having started her career on the publisher side at United Online and Yahoo. She has helped clients such as GM, Kraft, Proctor & Gamble, and countless others exceed their digital marketing goals. Arwa also has experience on the buy side, having managed media for TripAdvisor as well as spending time in the agency world. Arwa is excited to continue working with marketers to help them navigate the increasingly complicated digital advertising ecosystem that is constantly innovating. Arwa resides in southern California with her husband and two children.

Favorite Food: Any Korean/Thai/Persian cuisines.
Fun Fact: I love traveling. I have been to 6 of the 7 continents and I have visited over 75 countries already.

Tashia Souza
Director of Media

​​Tashia began working in programmatic advertising with local clients 5 years ago and soon found her niche with higher education and healthcare for the first few years. She enjoys developing individualized plans and creating unique solutions to help clients achieve their goals. Learning new DSP’s and utilizing the latest industry tools is what she finds most satisfying about working in this fast paced industry. Prior to working in digital, she graduated with an M.Ed. in Teaching English as A Second Language. She brings her passion for education to the team and enjoys training others on new technologies and developing processes. Tashia lives in Chesapeake, Virginia with her husband, son and dog. Outside of work she enjoys traveling, hunting down the best local restaurants and creating DIY projects around the home.

Favorite Food: Street Tacos - specifically Tacos Al Pastor. Marinated pork, slow cooked on a spit and carved onto fresh corn tortillas with pineapple shavings and a variety of salsas. Simply the best!​
Fun Fact: I am deathly afraid of sharks, but I swam with the largest type of shark (Whale sharks) in Holbox Mexico.

Zoe Matthews
Vice President of Client Services

​​​Zoe started her career at a handful of Virginia ad agencies, managing several local and national accounts, specializing in higher education, healthcare and government entities. She has held multiple roles from Account Management to Creative Trafficking, Production, and Media Buying. This unique insight into her client’s day to day needs has helped her form long term relationships with clients over the years. She has been in the digital space for nearly 10 years and thrives on a collaborative partnership with clients to provide strategy, execution and analysis of their media campaigns. Zoe holds a B.S. in Communications and Marketing from Virginia Tech. She lives in Smithfield, VA with her husband and daughter.

Favorite Food: Tacos.
Fun Fact: My family owns a motorhome and spend many weekends exploring new campgrounds.

Jennifer McCormick
Vice President of Client Success

I'm a Sales and Marketing Executive with nearly two decades of successful experience in Media Sales and Management. A strong believer in teamwork and getting back to the basics of selling. I prefer to listen rather than talk and I turn into a pumpkin after 10pm. Biggest accomplishment in life is the birth of my son, Charlie. Proud wife to third generation Police Chief, Mack. Fur mommy to Meghan and Bentley. Avid reader, Gardner, and pool worshiper. I believe in giving back to the community that's why I volunteer as the Uniform/Equipment Manager at my son's school. My favorite quote in life, "People will forget what you said, people will forget what you did, but people will never forget how you made them feel".

Favorite Food: Pizza.
Fun Fact: I've been skydiving twice!

Kevin Repine
Director of Data & Analytics

Kevin Repine graduated with his degree in advertising from Michigan State and has been in the industry ever since. With a primarily ad agency background, Kevin has always focused on providing a whole picture view of marketing and its impact on a business. From data collection to creative to reporting, Kevin specializes in analyzing the entire marketing process to find the insights that lead to better business decisions. Kevin lives with his wife and two kids in Grand Rapids, MI and enjoys travel, the outdoors and archery.

Favorite Food: Ice cream.
Fun Fact: My wife and I took a month long trip and backpacked Europe. We saw 6 countries, over a dozen cities, ate all of their food and drank all of their wine.

Jeff Petit
Director of Client Relations

As a marketing communications professional with more than 30 years of experience on both the agency and client sides, I have led breakthrough programs for some of the world's most recognized brands. This includes local, regional and national B2B and B2C campaigns for Owens Corning, Chase, Sherwin Williams, GE Lighting, Nestle, American Greetings and Rubbermaid. I hold a Bachelor of Science in Journalism from The Ohio State University. Most companies and agencies have A CEO, COO, CIO, CFO and CTO, but I've always wondered why they don't have a Chief Client Officer. That's how I see my role - as the lead advocate for our clients, ensuring they have the most positive experience and success with us.

Favorite Food: Pad Thai with shrimp.
Fun Fact: I worked with the White House and met presidents George W. Bush and Bill Clinton and the First Ladies eight times when my company created the annual holiday greeting card and sponsored the Easter Egg Roll.

Liz Brooks
Director of Client Services

Liz has 16 years combined experience in client and agency-side advertising and communications, developing research-based strategy and integrated marketing plans. Destination marketing organization and hotel experience give her keen insight into the client perspective, invaluable in her role as Director of Client Services. Her full-service agency experience spans travel and hospitality, museums and attractions, automotive, healthcare, fitness and franchise brands. In addition to her leadership in marketing, Liz is accredited in Public Relations through PRSA. Liz calls Virginia Beach home, where her father retired as a rear admiral in the U.S. Navy. Liz’s love of travel occasionally lures her away from the Chesapeake Bay, where she and her husband Lee happily reside with their son Grayson and his best friend, their black lab, Maximus.

Favorite Food: Impossible question! Chicken Noodle Soup at The Stockpot or the Farmer’s Poke at Aloha Snacks… Good ol’ fried chicken if on the beach with a cold beverage at sunset.
Fun Fact: I lived in Bahrain for second grade, attending an English speaking school with 12 different nationalities in my class. ​

Lori Hickman
Director of Client Operations

I live in Austin TX with my husband, 4 children (one daughter age 18, and three sons; ages 16, 14 & 11) and our pets a dog, a bunny, a bird and a few fish.  If you have been on a conference call with me, you have probably heard the bird, it is a cockatiel named Lightin’.  He is very chirpy when I am on the phone. When I am not at a child’s sporting event or busy being the family taxi, I enjoy swimming, hiking, gardening and just being outside (when it isn’t blazing hot in Texas). I have worked in digital advertising since 2006. I love the fast pace, that it is constantly changing and there is always something new to learn.  Never a dull moment, which is pretty much the story of my life at home and at work.  I wouldn’t have it any other way. 😊

Favorite Food: Pizza.
Fun Fact: I was in a TV commercial, after college I was a department manager in a department store in Kansas City, Halls, and I was in one of the commercials for the store, no lines, just me holding a shoe.

Tom Leone
Vice President of Media Services

Tom Leone is joining BrkThru Digital as the VP of Media Services. Previously, Tom was the VP of Programmatic Strategy and Operations for GateHouse Media. In his role he oversaw both the Local Ad Operations team as well as the Audience Extension team. Tom's priorities focused on streamlined fulfillment within SLA's as well as campaign optimization and overall product enhancements. Tom currently lives with his wife Janie in Wrentham, Massachusetts and is the proud father of Bobby (8), Alice (6) and Mary (2) as well as our recent new addition, Hazel who is our 1 year old Yellow Labrador Retriever. When not working, Tom enjoys spending time with his family, cheering on the NY Giants and Yankees and listening to music.

Favorite Food: Pizza! Is there really any other answer?​​
Fun Fact: While I currently work on the operations side of the business, I actually started my career and spent 6 years as an Account Executive selling print and digital media.

Karen Cuce
Director of Client Strategy

Karen has spent the past two decades working in various capacities in digital marketing. While much of that time was spent in Client Services roles, her experience spans media strategy to ad operations and campaign management. Early on in her career, she served in marketing and public relations for an online travel company and ever since, she's had the pleasure of working with clients in many exciting industries. Karen was born and raised in the suburbs of Philadelphia, where she currently lives with her husband and two boys, Noah (13) and Julian (11). Most of her free time is spent on the football field, baseball field, or ice hockey rink. But when she's not cheering on her kids, Karen relishes any time to run or walk the country roads right outside her door!

Favorite Food: Doughnuts and big, colorful salads (because I embrace the duality).​​
Fun Fact: I've been snowboarding for 20 years, many of which were spent on the bunny slopes teaching my kids when they were little.

Jennifer Zoladz
Account Manager

My name is Jennifer Zoladz, however, most people at work call me JZ (unfortunately, no relation to the real Jay Z). I began my marketing career back in 2012, and I have been in love with the industry ever since!
I was born and raised in a small Indiana town where I married my high school sweetheart! My husband (Shaun) is a high school biology teacher and football coach; we are both passionate about giving back to the community that made us who we are! Though we love going on adventures and travelling, we also love relaxing at home with our two adorable cats, D and Cleo.

Favorite Food: Pierogis.
Fun Fact: I once worked in a coal mine!

Shannon Walion
Director of Client Success

Sales Director covering the Southeast. I provide my clients a unique perspective having spent 8 years in Account Management roles before transitioning to Sales in 2017.

Favorite Food: Ice cream.
Fun Fact: I ran track and cross country at the University of Louisville. I still run but at a much slower pace. I haven't missed a day of running (at least one mile) since June 4, 2012. When I am not working or running, I enjoy hiking with my family and rescued pitbull mix Alpha or spending time at the barn with my rescued mustang horse Brave.​

Joe Leverone
Media Trader

Joe is a Media Trader and lives in Charlotte, NC with his wife Carlyn and dog Ellie Joe began his programmatic career at Simpli.fi while living in Fort Worth, TX and enjoys working in an industry that is always evolving.

Favorite Food: Pizza.
Fun Fact: I love the Grateful Dead and Demi Lovato

Chang Cho
Account Manager

I graduated from the University of Texas in Austin and got into traditional advertising in 2006.  I quickly picked up digital marketing and became fully engulfed in the industry by 2008.

Favorite Food: Sushi.
Fun Fact: My favorite dessert is a plain ole chocolate chip cookie.

Courtney Jones
Digital Media Analyst

I'm a Digital Media Analyst, with a background in programmatic media buying and search engine marketing. I worked for agencies and in-house teams - both very different experiences that taught me to adopt a holistic view of business analytics. I live in Norfolk, VA!

Favorite Food: Tacos.
Fun Fact: I helped my dad with beekeeping and we've got a business plan worked out for when he retires.

Kelly Walion
Associate Account Manager

I love interacting with all of our amazing clients and working with the incredible team we have here at BTD. I was born and raised in Upstate NY and after attending the University of Colorado Boulder I moved to Nashville. I enjoy hiking and reading in my spare time. 

Favorite Food: Pizza.
Fun Fact: I have been ice skating for over 22 years and it is one my favorite hobbies.

Patricia Stewart
Sr. Business Development Specialist

I have been married to my wonderful husband for 30 years this October. We have an amazing son who is a Patent Attorney in Mobile, AL. Without question he is my heart and soul and the apple of my eye. I am a graduate of Marshall University. My career began 30+ years ago working with sales organizations. I have worked directly with 400 plus reps and sales managers at one time. I enjoy searching and reaching out for new business and helping an organization grow. I have the belief that "if you don't go after new business one day you will be out of business".

Favorite Food: Pasta.
Fun Fact: I enjoy riding motorcycles.

Kathleen DeMers
Client Success Coordinator

I've been an admin in media for over 30 years radio/tv/ad agencies; I love working with Sales and Client Services. I'm  a mom of 2 daughters and married for close to 22 years.  I have 2 cats Rocco & Pinky and LOVE Summertime in Northern Michigan!

Favorite Food: Chicken Marsala.​
Fun Fact: I love Opera and Andrea Boccelli!

Allie Cook
Media Trader Supervisor

Allie is a Digital Marketing professional with over 8 years experience in online advertising with a variety of verticals. She has worked in various platforms, delivering successful campaigns related to client specific goals. Allie's areas of expertise include strategic planning, executing and optimizing of campaigns related to SEM, Display, Video and Social.

Favorite Food: Appetizers.
Fun Fact: I have an amazing Golden-doodle named Finley, the coolest dog you will ever meet!

Shelley Stone
Digital Media Strategist

I have nine years of experience in digital; from SEM to programmatic to strategy. We view our clients as partners and because of that we don't hand-off campaigns from strategy to buying. After launch I work with the Media Trader, Account Manager and Sales Director to make sure we deliver the best results possible with an all-hands-on-deck approach. My passions are quality inventory and supply path optimization, which I had been working on for the past few years before it had a name.

Favorite Food: Pizza.
Fun Fact: I work virtual but have two cats who keep me company all day.

Megan Gregg
Account Manager

Megan has been an Account Manager and New Accounts Director in a variety of industries for the past 15-years. She excels in communication, critical thinking and problem solving within the client arena. Megan joined the BrkThru Digital team in summer 2018! She lives in Newburyport, Massachusetts...a stones throw away from the Mighty Merrimac River, which flows right into the Atlantic Ocean. Although a Massachusetts native, Megan spent 12-years living in San Francisco/Oakland, CA which she considers a second home. While living in the Bay Area, she was co-owner of a photography and videography business for three years. These days, photography is a way for her to relax and connect with natural and urban landscapes environments. Megan is also the proud owner of a rescue dog named Harper...both love getting outside for long walks when the weather cooperates.

Favorite Food: Potatoes and ice cream.
Fun Fact: I can weld stuff.

Morgan Stroyeck
Sr. Media Trader

Morgan has more than five years experience in marketing communications and digital media management. She has worked in both agency, private, and non-profit environments, helping inform her current work managing campaigns across a variety of business verticals. Helping clients meet their goals, daily learning, and problem-solving are what fuel Morgan’s passion for digital marketing.

Favorite Food: Bibimbap with kimchi or Thai green papaya salad (som tum).​
Fun Fact: I taught English as a Second Language in South Korea for a year.

Cherylyn Ebertz
Media Coordinator

Cherylyn is a creative thinker and inspired storyteller, enthusiastic about fostering team spirit and collaborating with others to reach collective goals. Years immersed in photography, writing, communications, and social media have equipped her with flexible thinking, the ability to multi-task, and a vivid imagination. Experience with online media, researching, reporting, and data tracking contributes to her curiosity and eagerness to view all aspects of digital media from as many unique angles as possible. 

Favorite Food: Ice cream.
Fun Fact: I was a high level competitive gymnast and gymnastics coach.

Molly Snider
Sr. Media Trader

Molly Snider has 3+ years of experience in digital media as well as over 8 years of experience in business insights and analytics within the CPG industry. She lives in Minneapolis, MN with her husband and two boys, Leo (almost 2 yrs), Otis (4 months), and dog Gordy.  In her free time, she enjoys spending time with family and friends, being outside, reading and being at the cabin in the summer.

Favorite Food: Pizza.
Fun Fact: I attended Aveda Institute for Cosmetology and was a hair stylist for four years.

Abraham Moreno-Riano
SEM Specialist

Abraham is an SEM specialist that loves the competitive nature of PPC advertising. In addition to working in SEM, he has experience with landing page design, copywriting, and lead generation. Besides working, Abraham loves reading, writing, making coffee, and traveling with his fiancee. Currently, he is planning a summer trip to Italy and has his sights on Iceland, Netherlands, and Japan. 

Favorite Food: Ramen.
Fun Fact: I love reading! Currently, I'm working my way through Isaac Asimiov's 8-part Foundation series.

Ariana Shelow
Sr. Ad Operations Trafficker

Ariana has been in the industry for over 5 years, 3 of which have been working as an ad operations specialist. She currently live in Lansdale, PA with her two adorable dogs. In her free time, she enjoy reading, going to the movies with friends, or playing with her dogs.

Favorite Food: Pizza.
Fun Fact: I have a twin sister who is 14 minutes younger than me.

Nafisa Moochhala
HR Coordinator

My past experiences include being a Preschool Teacher for various schools. I love reading, hiking, baking and spending time with my husband, 4 year old daughter and 6 month old Son.

Favorite Food: Steak.
Fun Fact: I have the biggest sweet tooth, I can eat ice cream for Breakfast! 

Amanda Wallingford
Media Trader Supervisor

Amanda has worked in digital advertising since 2017.  Switching gears to programmatic advertising from backgrounds in banking and technology, Amanda enjoys evolving industries and continual learning.  Currently working as a Media Trader on the programmatic, social, and SEM sides allows Amanda diversity and unique challenges to solve.  Living outside the box, Amanda is a digital nomad, traveling to different states around the country and loves working while adventuring.

Favorite Food: Fruit.
Fun Fact: I have traveled to all 50 states and visited 4 countries.

Heather Traub
Senior Director of Client Success

I worked in broadcast television for 19 years before joining BrkThru Digital when they started.  I am known for developing strong relationships with my clients and the agencies I work with. My Passion is finding solutions for clients and building a long term partnerships. I live in Detroit with my husband and 3 sons. I also have 2 spoiled dogs that I adore.

Favorite Food: Eggs - I can eat them any time all day.
Fun Fact: I was a gymnast for years and every year I do back handsprings down sleeping bear dunes just to say I can still do them.

Ayla Berger
Bookkeeper

I am relatively new to digital marketing.  My previous experience as an office manager has provided me with organization skills as well as the ability to multi-task.  I live in Almont, MI with my husband, our 3 year old daughter, and our two dogs.  In my free time, I enjoy camping in Northern Michigan, crafting, and spending time with my family and friends. 

Favorite Food: Pizza.
Fun Fact: I love finding old furniture and refinishing it.

Lauren Gregg
Sr. Account Manager

After obtaining her BA in English from Mount Holyoke College, Lauren moved to New York to began her career at a full service ad agency planning media for a number of consumer brands.  In subsequent years she worked for additional agencies as well served on the client side before diving head first into the world of digital and programmatic marketing.  Her specialties include reporting/data analysis and mentoring new hires. Lauren resides north of Boston with her two children, neurotic Boston Terrier, and 5-7 fish on any given day.  In her spare time she enjoys gardening in summer (and wishing it was summer during every winter day), riding her bike, and finding a moment now and again to read.

Favorite Food: Pizza.
Fun Fact: I have traveled to 21 countries across 4 continents.

Dustin Moody
Sr. Director, Client Success

Industry veteran with over ten years of experience on the agency side of the business with a great understanding and perspective of digital media. He lives in the Atlanta area with his amazing four year old daughter. On the weekend, you can probably find him tending his Big Green Egg.

Favorite Food: Pizza.
Fun Fact: Before kids, I was a certified KCBS BBQ judge who would travel the area and judge BBQ competitions in my free time. I started a BBQ blog that gained quite a following at the time.

Crystal Trinidad
Media Trader

Crystal has over 10+ years in consumer services with a very adaptable, determined and conscientious mindset. She graduated from The University of Central Florida and is a proud Knight. The unique world of digital marketing caught her interest a few years ago and she's ecstatic to be part of the BTD team as a Media Trader. When she's not working you'll find her hiking, reading, or taking care of her plants and dog, Teddy.

Favorite Food: Sushi, Thai, Mediterranean... there's too much to choose from!
Fun Fact: I was born in Australia and have dual citizenship.

Shelby Davisson
Sr. Account Manager​

Shelby has been working in digital advertising client services roles for 5+ years. She’s Type A organized and loves seeing a campaign through from beginning strategy to end reporting and next steps. Shelby lives in New Mexico with her husband and new baby daughter. She loves hiking, camping, and also runs an Etsy shop filled with handwoven art and jewelry.

Favorite Food: Hot Buffalo Wings.
Fun Fact: I love to read! I'm in 3 book clubs and finished 55 books last year.

Zainab Koita
Financial Analyst

I am a Dental Hygienist when it comes to education but I love working with numbers! That said, I am a Financial Analyst at BrkThru Digital. I am originally from India and have been in the US for 14 years now. I have two naughty boys 8 and 1.5 years.

Favorite Food: Mexican, Thai and Indian.
Fun Fact: I am a big fat midnight snacker, I love love love food, like doing adventurous things but don't have time with the run about for the boys so basically everything is set aside till they grow up.

Andrew Miller
Digital Tag Specialist

I consider myself to be a weird mix of marketing nerd and video game nerd that allows me to bring an interesting perspective and tenacity to both areas of my life. Over the past 7 years I have worked in for both agencies and in-house teams in a multitude of roles on their marketing and project management teams. I consider transparency and honesty to be the foundation of any good client relationship. When I am not working - I enjoy spending time with my fiancé, Bullmastiff (Pebbles), cat (Colt) and all of my friends and family.

Favorite Food: Pizza rolls.
Fun Fact: Every Thursday night my friends and I get together for a game night at one of our houses. This Thursday night tradition has been going on for 8 years.​

Chris Piedade
Associate Account Manager

Currently an Associate Account Manager. Started in video production for industrial/corporate videos, have now been in advertising & marketing for over 14 years.

Favorite Food: I​t's a toss-up between cheeseburger & pizza.
Fun Fact: I love to save old things - my wife & I renovated our 1922 bungalow, we restored at 1969 boat, and own & maintain a 1965 Rambler.

Meagan Powell
Media Trader

Meagan is a media trader with 4+ years in digital advertising expertise and 6+ years in advertising. Her favorite thing is learning new advertising platforms and tactics. In her free time she is an avid DIYer, her interests range from sewing, refinishing furniture, upcycling junk and more.

Favorite Food: Pasta.
Fun Fact: As a teen I had a tiny role in a Japanese popstar's music video.

Shaun Amanda Herrmann
Account Manager

I've been the PR director for a specialty surgical hospital, a print and broadcast media buyer for a national retailer, the research director for a local TV station, and both the associate director for social media and an account manager for a full-service ad agency. Having experience in these diverse areas (and with a wide range of clients/industries) is a big plus when working with clients on multi-channel campaigns. The digital arena is especially exciting right now - something new practically every day. I'm also a proud VCU alum (GO RAMS!).

Favorite Food: Watermelon.
Fun Fact: I won first place in the Virginia State Fair for an "accidental" strawberry orange sauce and strawberry kiwi lime jam.

Parker Wheat
Media Trader

Parker is a Media Trader with a background in digital media and account services. She has experience running lead generation, direct response, and biddable/social campaigns across a variety of platforms for large household named brands and destination marketing organizations. Parker is passionate about learning and staying ahead of the latest trends in media which has guided her shift into programmatic advertising.

Favorite Food: Quesadillas.
Fun Fact: I ran in the 2017 New York Marathon and placed in the top 27% for my age group.

Nathan Foster
Sr. Supervisor of Client Success

My experience in advertising began 12 years ago with Comcast Spotlight and has covered numerous organizations ranging from Amazon to SpotX to now here at BrkThru with roles ranging from Account Management to Sales Leadership, this provides a unique perspective when viewing a clients needs. I work tirelessly to ensure my clients always feel that we are in this together and working to a common goal, always placing them first. I reside in Atlanta, GA with my wife Samantha and two wonderful children.

Favorite Food: Tacos or BBQ Ribs.
Fun Fact: I have an incredible passion for cooking, anything from BBQ to Mexican food to homemade pasta. No matter what it is I love to cook it.

Joslyn Stein
Account Manager

With over 10 years of marketing experience spanning the travel and tourism, healthcare, education and non-profit sectors, Joslyn has honed a unique digital marketing skillset while providing an exceptional level of service to her clients.
 Her career and personal travels have taken her all over the country, and world, giving Joslyn a holistic point of view when it comes to understanding client’s needs and business objectives. Her Midwest personality and attitude aids her in establishing and cultivating lasting relationships with her accounts. After meeting her now husband in Portland, Oregon, Joslyn moved to his hometown of Norfolk, Virginia where they live with their two sons.

Favorite Food: Sushi please!
Fun Fact: Instead of studying abroad, I spent two months backpacking and photographing the western United States and visited over 15 National and State Parks on that trip alone.

Jason Lamoreaux
Account Manager

Jason began his marketing career in 2015 after graduating from Gettysburg College. He has experience in Ad Ops, reporting, planning and account management roles within the digital media space. He has worked with clients across business verticals including education, travel, and healthcare. When he's not working, Jason can be found coaching youth swimming, spending time with friends and family, or playing golf.

Favorite Food: Shellfish (Lobster and Shrimp)
Fun Fact: I was a competitive swimmer for 16 years and swam a 5K in Avalon, New Jersey last summer.

Ryan Stuart
Quality Assurance Analyst

I grew up in Cleveland and I attended Kent State University for my undergrad. I moved to North Carolina for my graduate degree at Elon University. Since graduating from Elon I have been working in digital marketing and living/loving North Carolina. In my free time I like to travel, hike with my dog and do yoga.

Favorite Food: Salad.
Fun Fact: My left thumb does not bend.

Kelly Welch
Digital Media Analyst

I graduated from Penn State University with a degree in Marketing and spent the first 5 years of my career in the live entertainment industry marketing concerts and standup comedy. Within the past few years, I have transitioned into the ad agency world and I have enjoyed diving deeper into all things media, specifically digital, which has allowed me to utilize my creative and analytical skills simultaneously. I am thrilled to join the Brkthru Digital team as a Digital Media Analyst.

Favorite Food: Bagels.
Fun Fact: I am obsessed with pugs although I have never owned one.

Katie Freckleton
Director of Client Success​

I started my career in broadcast television and have since worked in digital sales for the last 8 years before coming to BrkThru.  I love connecting with clients and helping them to achieve their business goals.  I married my high school sweetheart, Taylor, after dating for six years.  We have two daughters and a four pound miniature poodle named Kevin.

Favorite Food: Red vines.
Fun Fact: I graduated from Utah State University, but my heart belongs to the University of Utah Utes. My family is full of passionate college football fans, I grew up going to every game and together we built a sweet tailgating trailer and never miss a game!

Rosalina Munoz
Associate Media Trader

I am Rosalina, I am Dominican. My role is Associate Media Trader. In college I majored in international business and Finance. I got into advertising because by the end of college I didn't like finance, and have liked advertising/marketing ever since. Love pets and like cooking. I like digital media, I find it interesting, insightful and the technology behind wows me. Print magazines are my guilty pleasure, just because I still like reading them.

Favorite Food: Pasta and pizza.
Fun Fact: Even though I am fluent in both Spanish and English, translating between both languages can be difficult for me. It's like a switch, either thinking in one language or the other.

Jordan Mergens
Media Trader

I'm a Senior Media Trader with 6+ years of experience in programmatic trading across a wide variety of verticals and clientele. I live in Atlanta with my husband and corgi Taffy, who is the light of my life. In my free time, I enjoy playing video games that challenge my critical thinking and making resin and alcohol ink art as a creative outlet.

Favorite Food: Cheese
Fun Fact: My hair color is always changing!

Meghan Moore
Media Trader

Meghan has over 5 years experience in digital media planning and trading in addition to a traditional advertising background. She lives in the northwest suburbs of Chicago with her husband, 2 young boys - Patrick & Johnny and their Westie, Findlay. Meghan graduated from Saint Mary's College of Notre Dame where she played on the golf team and enjoyed many Notre Dame football games. In the summer, she enjoys attending Cubs games or taking walks along the river downtown. In the winter, Meghan and her family love to take advantage of all the great museums Chicago has to offer and you can usually find a crock pot of chili cooking in her kitchen.

Favorite Food: All types of seafood
Fun Fact: I love cooking! However, I am a terrible baker!

Koby Halbrook
Sr. Director of Client Success

Koby Halbrook is an award winning Sales Professional with 20+ years combined experience as an Account Executive, Senior Director of National Sales, and Senior Director of Sales. He has worked for industry leaders and drove sales at Capitol Records, ABC Sports, ESPN, Pandora Media and Snapchat. Koby has been recognized as a top salesman, manager, and leader. He aims to open new markets, drive sales, and disrupt industries with innovate sales strategies and superior client service.

Favorite Food: Tex Mex! Love a good enchilada plate and chips and queso!
Fun Fact: I was born in Tripoli Libya, North Africa! My parents were in the Oil business and I was lucky enough to be born abroad and traveled throughout Europe as a child. Just wish I could remember it all!

Gregory Abraham
Director of Client Success

The last several years have been an entrepreneurial adventure. I started my own digital agency and launched an e-commerce company/product with my brother. Prior to that, I was running sales and operations at OpenInfluence (formerly InstaBrand). I've worked at some early stage startups (SpiralFrog), as well as established media brands (NBC), from search marketing to live sports streaming to influencer marketing.

Favorite Food: Tex Mex
Fun Fact: I love DOTS candy. Actually most candy.

Dawn Hale
HR Business Partner

I serve as the Human Resources Business Partner bringing over 14 years of HR experience to the team. Prior to joining BrkThru Digital, I handled HR functions for small to mid-sized companies in the healthcare, transportation, and defense contracting industries. Outside of work, I enjoy gardening, spending time with my family and traveling to new places. I live in Texas with my husband, my two energetic boys, two basset hounds, two horses and 4 fish. It's a bit of a zoo!

Favorite Food: Too many to list! I probably enjoy Fajitas most!
Fun Fact: Our family went Gorilla Trekking in Rwanda. My mom and I got pushed over by a mother Gorilla walking by. Apparently we were in her way!

Nolan Gauvreau
Account Manager

I graduated from Ohio University in 2013 and began my marketing career in sports and hospitality before transitioning to a full-service ad agency in 2015. After five years in a client service role dedicated to a travel and tourism account, I'm ready to utilize my strategic skill set and help our clients succeed. I live in the lowcountry of Bluffton, South Carolina with my wife and son and enjoy all things outdoors, traveling, reading and football.

Favorite Food: Pizza and fruit​​
Fun Fact: My friends and I brew our own beer.

Heather Lear
Account Manager

Heather has spent the past decade as a spreadsheet-loving accounts expert helping education, non-profit, and healthcare clients achieve their branding and marketing goals. Her background includes planning and activation across the media landscape inclusive of digital, print, out-of-home, radio, and television. Heather is passionate about helping clients use data to holistically support marketing goals and strategies. Outside of work, you can find her exploring Atlanta’s food scene, attending music or sporting events, planning her next travel destination, and DIYing around her new home.

Favorite Food: Pasta
Fun Fact: I lived in Italy for a year, which probably explains the favorite food :)

Matt Walsh
Director of Client Success

As a Director of Client Success, I have spent 5+ years in the programmatic ad space in both account management and sales roles. I aim to help both agencies and brands reach their goals by looking at data in new ways and developing innovative strategies for sustained success.

Favorite Food: Anything Thai​​
Fun Fact: I live with my Golden Retriever puppy named Winnie who loves to take me on walks(you read that right). I enjoy all San Francisco Bay Area sports teams. Go, Giants! My hobbies include amateur racing and working on my Miata as well as traveling and exploring new places with my girlfriend & pup.

Robert Walker-Smith
Director of Client Success

Robert is a father of 3 children and married to Dr. Tiamesha Walker-Smith. He has served in several sales and sales management roles at Sutherland Group, VIvial, Haines Local Search, Urban One and Beasley Media Group. He is a graduate of Roberts Wesleyan College.

Favorite Food: Fried Chicken​​
Fun Fact: I love to travel, shop and enjoy family time.

Janice Alpeche
Director of Client Success

Janice is our Director of Client Success covering Northern California, Nevada, Arizona and Hawaii. She has had a successful career in sales and marketing spanning over 20-years in a variety of verticals from tech to hospitality before finding her home in the digital advertising space almost 10-years ago. She believes communication, trust and transparency are the building blocks of great partnerships which lead to long term success for all involved. Janice resides in the San Francisco Bay Area with her daughter Blu and their house full of furry and feathered family members.

Favorite Food: Couldn't pick one but my weakness is fried food!​​
Fun Fact: I was born in Taiwan.

Jennifer Bird
Senior VP of Organizational Mangement

Jennifer has over 20+ years experience in advertising, including recruitment, traditional and digital. After graduating from the University of Georgia, she started at TMP/Monster working with the TSA, Custom and Border Control, ServiceMaster and several healthcare and education clients. From there, Jennifer helped launch a national telecom brand at her time at BBDO. She transitioned to the digital space in 2010 and hasn’t looked back. She’s worked in several different departments and different roles allowing her to appreciate the vital part each person plays in the campaign lifecycle. Jennifer’s true passion is working with clients, both internally and externally, to help them reach their highest potential. She enjoys spending time with her husband and two children watching/playing any kind of sport, especially the Georgia Bulldogs!

Favorite Food: Mashed potatoes​​
Fun Fact: I coach the middle school volleyball team.

Arnulfo (Arnie) Magana
Director of Client Success

Proud father of two beautiful girls, avid Yankees fan, and love to travel.

Favorite Food: I'm a stereotypical Latino so tacos, frijoles, enchiladas... The Good stuff​​
Fun Fact: Will Be in Guinness Book of record within the next 40-50 years

Tommy Russell
Business Development Specialist

Tommy has over 12 years experience working in sales and advertising in the Midwest market. Throughout his career he has worked on hundreds of campaigns of all budget sizes across Automotive, Healthcare, Finance, CPG and QSR verticals. Tommy is also an avid (obsessive) golfer and enjoys cooking for his wife Erin and son Bobby, as well as playing hockey, reading, and walking their dog Tito.

Favorite Food: sushi/seafood
Fun Fact: My wife and I eloped to Las Vegas and got married at the Little White Wedding Chapel​

Justin Morris
Sr. Director of Client Success

I have worked in advertising for over 12 years at companies like Comcast Spotlight, Maxpoint Interactive (now Valassis Digital), Catalina, and Digilant but have been digitally focused for the past 6 years. I have been married to my husband 9 years, in October 2020, and we have a 1.5 year old lab mix named "Lucky".

Favorite Food: A well seasoned steak!
Fun Fact: I was born in Oahu, Honolulu, Hawaii

Ben Coburn
Business Development Specialist

My background is in commercial radio, where I did everything from On-air, programming, management, and sales. I enjoy meeting new people, and developing a plan of attack for your business to thrive and grow. In the fall/winter months, I'm very involved in our local hockey organization, both as a player and on-ice official. In the spring/summer, I love to play golf, and be on or near the water.

Favorite Food: Pizza
Fun Fact: I'm a licensed Wedding Officiant, and have married over 50 couples!

Colleen Buzza
Director of Client Success

Colleen is a Digital Marketing expert with over 20 years of experience working on all sides of the industry including the client, publisher and agency end. Colleen started her career in radio and transitioned to television at the same time that digital advertising was beginning to explode. She's led multiple digital sales teams across several media companies. A proud Buckeye and graduate of The Ohio State University, she resides in New Albany, Ohio where's she's Mom to two daughters and their rescue dog Knox.

Favorite Food: Pizza- just cheese please.
Fun Fact: Mom to identical twin daughters.