OPEN POSITIONS

Media Trader

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Responsibilities:

• The Media Trader maintains a deep understanding of client business goals and marketing objectives, translating them into digital objectives/strategies. 
  
• Designs and implements or oversees implementation of single and multi-variant tests to increase campaign efficiency.
  
• Possesses a deep understanding of campaign and industry metrics for measurement. 
  
• Keeps abreast of current events, social/digital media trends and any target market industry trends that impact business. 
  
• Manages all aspects of the campaign from onboarding to reporting. 
  
• The Media Trader sets-up, manages, optimizes, and provides monthly insights and recommendations to improve campaign performance.
  
• Perform other duties as assigned.  
  

Requirements:

• Bachelor’s degree required; a concentration in advertising, marketing, business administration, and/or communications is preferred. 
  
• Proven ability to work independently and multi-task: Effective time management skills – ability to prioritize and meet deadlines. 
  
• Adherence to tight deadlines while delivering flawless work. 
  
• Ability to work within and effectively manage a team, prioritizing and organizing multiple assignments for both self and team direct reports. 
  
• Excellent analytical and project management skills. 
  
• Willingness to go above and beyond specific requirements and desire to exceed expectations. 
  
• Experience purchasing television inventory and managing CTV and OTT campaigns.  
  
• Experience using the following platforms: Google Ads, Google Analytics, Facebook, DV360, Campaign Manager, Simpli.fi, Twitter, Linkedin, Amazon, Snapchat. 
  
• Minimum 2-4 year’s experience in programmatic media desired. 

Digital Tag Management Specialist

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BrkThru Digital is a fast-growing, digital marketing services company with 50+ employees and counting. We are an all-remote company that connects through a variety of online organization tools and digital platforms throughout the day. Team members respect both the responsibility and freedom that comes with working in this manner. This is a fast-paced environment where employees require minimal direction, are disciplined, and embrace the vision, goals, and core values of the company. All employees have input and ideas that they share and are very open to both giving and receiving feedback and training. 

We are excited to grow the Analytics department and our web analytics offering to our clients. Our Digital Tag Management Specialist would be the owner of the Google Tag Manager platform and tagging for our clients. This would involve the placement of pixels, building triggers and troubleshooting for many clients across many industries and types of websites. We are seeking someone who can contribute to the high standards and passion set by the rest of the team. 

Responsibilities:

• Ability to set up Google Analytics tags to create customized events. 
• Responsible for implementing pixels in Google Tag Manager from Advertising Platforms Display & Video 360, AdWords, Bing, Facebook and Beeswax. 
• Performs other duties as assigned. 
• Troubleshooting pixel placement with clients and partner agencies. 

Requirements:

• Bachelor’s degree required; a concentration in advertising, marketing, business administration, and/or communications is preferred 
• Exceptional organizational and prioritization skills. 
• Positive attitude. 
• Self-motivated with a strong desire to contribute. 
• Superb problem-solving skills with ability to speak in both client and technical terms. 
• Analytical approach to tasks with a strong attention to detail. 
• Experience using the following platforms desired: Google Analytics, Tableau, Javascript, Google Tag Manager 
• Minimum 2 years experience in digital tag management desired. 
• Minimum 3-5 years marketing experience preferred. 

About Us:
BrkThru Digital was founded to put clients first! We are a solutions-focused company who finds ways to say YES! We work with both clients directly and with all types of agencies from around the United States and internationally. Our account teams are well-versed and experienced in running digital marketing and media for all verticals including, CPG, HealthCare, Pharmaceuticals, Higher Education, and Automotive to name a few. 

We’re an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status.

SEM Specialist

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Responsibilities:

• Plan and manage search campaigns across platforms using updated features i.e. ad extensions, dynamic search ads, remarketing lists.
• Manage campaign expenses, stay on budget, estimate monthly costs and reconcile discrepancies.
• Execute tests, collect and analyze data, identify trends and insights in order to achieve maximum ROI in paid search campaigns.
• Proactively perform ongoing paid keyword discovery, expansion and optimization.
• Combine data and analytics across sources into clear, actionable insights and recommendations.
• Perform regular competitive research analysis, analyze performance data and optimize campaigns to increase ROI.
• Write and edit ad copy for A/B testing purposes.
• Stay abreast of new tools, trends and best practices in search marketplace.
• Ability to identify conversion tracking issues and work with the Analytics Department to update inactive tags.
• Discuss high level optimizations and strategy with clients.
• Work with the Analytics Department to create tools that automate tasks and manage large workloads.
• Find and edit scripts that help automate reporting and optimizing.

Requirements:

• 2-4 years’ experience in search engine marketing
• Bachelor’s degree required; a concentration in advertising, marketing, business administration, and/or communications is preferred
• Proven ability to work independently and multi-task: Effective time management skills – ability to prioritize and meet deadlines
• Adherence to tight deadlines while delivering flawless work
• Experience using the following platforms: Google Ads, Microsoft Adverting, Google Analytics, Tableau

About Us:
BrkThru Digital was founded to put clients first! We are a solutions-focused company who finds ways to say YES! We work with both clients directly and with all types of agencies from around the United States and internationally. Our account teams are well-versed and experienced in running digital marketing and media for all verticals including, CPG, HealthCare, Pharmaceuticals, Higher Education, and Automotive to name a few.

Digital Media Account Manager

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You have a proven track record of premium campaign management, relationship development and account growth. You pride yourself on your dedication to developing creative digital solutions that maximize client retention. You’ve developed the skill set that allows you to deliver best-in-class client reporting, insights, and results.

Responsibilities:

• Work with Client Services team to provide, set-up, reporting, and analysis support across campaigns.
• Setup and maintain client dashboards
• Maintain and grow the library of reporting dashboard templates
• Assist with creation, writing, and maintenance of internal training materials for reporting and client on-boarding processes.
• Monitor campaign performance and work with internal teams to deliver insights and recommendations
• Provide initial, monthly, and end-of-campaign reporting to clients
• Create and process insertion orders (IO’s)
• Regularly and consistently update CRM with job details, budgets, campaign flights, goals and other pertinent details.
• Organize client creative assets, ensuring all necessary assets are provided in a timely manner
• Work with Media Services team load and QA creative
• Client-facing communication
• Proactive in identifying new opportunities and solutions; developing ways to add value to clients
• Establish a positive and efficient working relationship with the Media Team who deliver success day-to-day, and partner with them to prioritize projects and ensure that deliverables meet our high standards.
• Quickly establish a trusted working relationship with the client teams across accounts and become a reliable partner in delivering YES-success
• Support the sales team with pre-sales and marketing efforts
• Help to strategize and improve the account management team’s processes and operations as the company continues to grow at a rapid pace.

Requirements:

• Bachelor’s degree required; concentration in advertising, marketing, business administration, and/or communications preferred.
• Experience in delivering award-winning campaigns (media, integrated or creative)
• Ability to strategically frame an opportunity for both client and agency
• Extremely detail-oriented, with clear and proven organizational skills
• Ideal candidates have a proven ability to navigate large client organizations and experience with large brands
• Proactively grow, shape, and manage multiple large accounts (or multiple projects)
• Partners well with team members (above, below and lateral), trusted senior client partner, providing consistent strategic advice
• Thorough understanding of online marketing and proven ability to assist clients with online campaign planning
• Thorough understanding of marketing new media techniques including bought, owned and earned media (paid search, SEO, social media, display media).
• Ability to represent and promote BrkThru Digital in a professional manner and demonstrate value added service to clients
• Ability to defend creative and strategic work that meets or transforms our client’s business and needs
• Superior written and verbal communication skills and outstanding presentation abilities
• Natural leadership, motivational and organizational skills
• Excellent skills in MS Office, particularly Excel, PowerPoint, Word and Outlook
• Have Fun! Share memes and pics of pets and kids!

Digital Web Analyst

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BrkThru Digital is a fast-growing, digital marketing services company with 50+ employees and counting. We are an all-remote company that connects through a variety of online organization tools and digital platforms throughout the day. Team members respect both the responsibility and freedom that comes with working in this manner. This is a fast-paced environment where employees require minimal direction, are disciplined, and embrace the vision, goals, and core values of the company. All employees have input and ideas that they share and are very open to both giving and receiving feedback and training.

We are excited to grow the Analytics department and our web analytics offering to our clients. Our Digital Web Analyst will not only help to provide valuable feedback and optimizations for the campaigns we run, but also be a part of establishing the future direction of web analytics at Brkthru. Analytics is a tight-knit team of specialists that are experts within their disciplines. We are seeking someone who can contribute to the high standards and passion set by the rest of the team.

The Opportunity
Cultural fit is HUGE for our company. Excellent collaboration and communication skills, caring, having a positive attitude and trust are the major tenets of our Core Values and you will be one of the key stewards of these BrkThru principles.

Responsibilities:

• Ability to install and troubleshoot Google Analytics code across varying types of websites.
  
• Assist in developing and leading the web analysis practice that will be used to showcase the digital contributions of Brkthru media campaigns.
  
• Identify and fix broken Google Analytics code on client websites.
• Work with our Tag Specialist to create and install custom Events within Google Analytics on behalf of clients.
• Work with clients to create measurable and meaningful Goals within the analytics platform.
• Assist the Client Services team with providing reporting for client presentations.
• Answer ad hoc questions from the Client Services and Sales teams.
• Help create a strategy to provide a standardized analytics reporting offering for all clients.
• Proactively monitor and provide analytics reporting on key accounts weekly.
• Collaborate with internal media team to offer a web behavior perspective on media performance.
• Help train Client Services team to be able to field basic Google Analytics requests and questions from clients.

Requirements:

• 2-4 years’ experience in digital marketing web analytics
  
• Bachelor’s degree required; a concentration in advertising, marketing, business administration, and/or communications is preferred
  
• Experience using the following platforms: Google Analytics, Tableau, Javascript, Google Tag Manager

About Us:
BrkThru Digital was founded to put clients first! We are a solutions-focused company who finds ways to say YES! We work with both clients directly and with all types of agencies from around the United States and internationally. Our account teams are well-versed and experienced in running digital marketing and media for all verticals including, CPG, HealthCare, Pharmaceuticals, Higher Education, and Automotive to name a few.