OPEN POSTIONS

Digital Media Account Manager

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Serving clients nationally, with headquarters in New York, BrkThru Digital offers programmatic, SEM, paid social, and emerging digital media solutions that deliver powerful marketing results for businesses in revolutionary new ways.

This position is entirely virtual and work from home with occasional requirements for client meetings and some travel to headquarter offices in New York, Raleigh or Detroit.

BrkThru Digital is looking to hire an Account Manager to be a driver of change and a solution-oriented thinker who understands the depth of BrkThru’s core service offerings.

The Account Manager will be advising clients on strategies to meet their marketing goals and KPIs, generally around growth, cost reduction and performance development. The ideal candidate must be able to understand marketing planning processes and feel comfortable budgeting and forecasting.

​Responsibilities:

• Establish a positive and efficient working relationship with the Media Team who deliver success day-to-day, and partner with them to prioritize projects and ensure that deliverables meet our high standards.
• Quickly establish a trusted working relationship with the client teams across accounts and become a reliable partner in delivering YES-success
• Manage all aspects of programmatic display, video, mobile, and social advertising campaigns from discovery to reporting
• Provide data analysis for reporting and optimizing advertising campaigns
• Provide analysis, insight, and expertise for clients on their products and offerings
• Support sales team with pre-sales and marketing efforts
• Help to strategize and improve the account management team’s processes and operations as thecompany continues to grow at a rapid pace.

​Requirements:

• 2+ years of Account Management in digital marketing
• Bachelor’s degree required; concentration in advertising, marketing, business
  administration, and/or communications preferred.
• Strong interest in delivering innovative solutions
• Experience in delivering award winning campaigns (media, integrated or creative)
• Ability to strategically frame an opportunity for both client and agency
• Extremely detail-oriented, with clear and proven organizational skills
• Ideal candidates have a proven ability to navigate large client organizations and experience with large brands
• Proactively grow, shape, and run a large account (or multiple projects)
• Partners well with team members (above, below and lateral), trusted senior client partner, providing consistent strategic advice
• Thorough understanding of online marketing and proven ability to assist clients with online campaign planning
• Thorough understanding of marketing new media techniques including bought, owned and earned media (paid search, SEO, social media, display media).
• Ability to represent and promote BrkThru Digital in a professional manner and demonstrate valuemadded service to clients
• Ability to defend creative and strategic work that meets or transforms our client’s business and needs
• Superior written and verbal communication skills and outstanding presentation abilities
• Ability to manage several projects and/ or accounts at once
• Natural leadership, motivational and organizational skills
• Excellent skills in MS Office, particularly Excel, PowerPoint, Word and Outlook

Digital Media Sales Manager

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Serving clients nationally, with headquarters in New York, BrkThru Digital offers programmatic, SEM, paid social, and emerging digital media solutions that deliver powerful marketing results for businesses in revolutionary new ways.

This position is entirely virtual and work from home with occasional requirements for client meetings and some travel to headquarter offices in New York, Raleigh or Detroit.

BrkThru Digital is looking to hire Regional Sales Representatives in New York, Michigan, and North Carolina.
The ideal candidate has an entrepreneurial spirit, who works with a sense urgency and passion, and thrives in this early stage, market development phase. This new role will work closely with local sales teams and leadership teams. This is an ideal role for a solutions-based seller who is comfortable building new lists, prospecting and closing new business.

Responsibilities:

• Build out new revenue channels at Regional and Local Key Account levels
• Create, implement and execute on a Sales Territory/Account Plan to drive direct and agency sales efforts, with a focus on designated regional territories
• Work independently from, and long-side, Local Sellers in designated regional territories
• Perform a client needs analysis with prospects and (cross sell) existing clients to determine the best solutions for client portfolio
• Deliver compelling presentations that highlight BrkThru’s competitive advantages
• Develop needs-based solution proposals
• Meet and Exceed Revenue Targets
• Be successful with cold calling, prospecting and scheduling your own appointments as this is a front-line seller role focused on Regional Agencies and Direct Clients in the your designated regional territory
• Research opportunities thoroughly and proactively, identifying an advertiser’s needs while working with Client Services to propose efficient solutions
• Expert level understanding of exchange platform, programmatic, digital media, and advanced audience targeting capabilities and their value proposition for clients to drive business unit, performance, growth and revenue
• Establish strong relationships with advertising agency and client-direct personnel, including all decision-makers and key influencers from junior media planners to top management
• Act as a digital media mentor and resource to our client base and general sales staff
• Become a positive and influential presence in your region

Requirements:

• Strong interest in delivering innovative solutions
• Extremely detail-oriented, with clear and proven organizational skills
• Excellent skills in MS Office, particularly Excel, PowerPoint, Word and Outlook
• Minimum 5 years sales experience as an individual contributor in a sales
• Digital Media Sales background (i.e. mobile, video, display, social, email and paid search)
• Proven experience selling Digital and Programmatic offerings
• Proven track record in meeting/exceeding monthly, quarterly and annual revenue goals
• Consistent performer and responder to daily, weekly and monthly sales KPI’s
• Demonstrable experience at new market and revenue development
• Previous traditional media experience (Outdoor, Radio, Events and Sponsorship Print sales, etc.) a plus
• Deep contacts with Regional Agencies and Direct Clients with focus on Healthcare Services, Retail, Travel/Tourism, Automotive, Higher Education, and Government is a plus
• Independent, Entrepreneurial, comfortable in a fast pace, early stage environment
• Intellectual curiosity to surface insights & implications and use this knowledge to think creatively about how to advance our Regional offerings
• Exceptional communication skills with the ability to clearly articulate compelling value propositions for our Digital Solutions
• Excellent verbal and written communication skills
• Superior knowledge of new/emerging digital advertising technologies and techniques
• Regional travel estimated to be 25-35% of the time
• Bachelor’s Degree or equivalent experience is required

Programmatic Media Trader

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In this position, the Media Manager is responsible for day to day management of a client account, client related deliverables and client communication.

Responsibilities

• Paid Search & Social Planning and Implementation
• Develops keyword lists and selects landing pages, then submitting for client approval
• Mastery of all relevant social platform UIs and capabilities, relevant API management platforms and strong knowledge of Tier II vendors and capabilities
• Be an “expert” on all Google AdWords, Bing, Facebook, Instagram, YouTube, LinkedIn offerings and opportunities including: all ad units, targeting options/providers and inventory sources
• Maintain a deep understanding of client business goals and marketing objectives, translating them into digital objectives/strategies
• Prepare and present strategic media recommendations to client and agency management, including objectives, strategy, rationale, and all backup materials
• Design and implement or oversee implementation of single and multi-variant tests to increase campaign efficiency
• Develop innovative ways to present the group’s work
• Oversee partnerships with social platforms, API partners and other related vendors
• Keep abreast of current events, social/digital media trends and any target market industry trends that impact business

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Team Management and Leadership

• Lead Senior Associate in setting paid search & social strategies and developing select media plans
• Delegate work effectively so as to not only teach direct reports, but to deliver seamless work
• Work with Senior Associate to fulfill set client strategies by creating deliverables and specific recommendations – Including account structure and implementation, optimizations, conditional testing, tracking, and overall management
• Supervise, guide and counsel Senior Associate(s) and/or Associate(s) on all day-to-day activities and ensure that all processes are followed
• Train social staff in media and marketing disciplines as well as the specifics of the client’s business and industry
• Ensure integration & coordination between social and planning teams and reporting and dashboard platforms.
• Keep media and agency partners updated and informed on status of all account projects
• Knowledge of the nuances of all clients/accounts/campaigns managed by junior members of team and maintain accountability for them
• Initiate and lead appropriate cross-functional client meetings
• Leads campaign financials (budgets/billing)
• Manage solid relationships across agency and social media partners in order to ensure brand understanding, more effectively sell ideas, and contribute to positive Agency evaluations

Requirements

• 2 to 4 years of related experience
• Bachelor’s degree required; concentration in advertising, marketing, business administration, and/or communications preferred
• Ability to work within and effectively manage a team, prioritizing and organizing multiple assignments for both self and team direct reports
• Adherence to tight deadlines while delivering flawless work
• Extremely detail-oriented, with clear and proven organizational skills
• Excellent skills in MS Office, particularly Excel, PowerPoint, Word and Outlook

Campaign Reporting Lead

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The Client Reporting lead is a mission-critical position at BrkThru Digital. You are an expert in the metrics and measurement of social, display, search campaigns and Google Analytics. You live and breathe client support and are passionate about helping BTD’s clients execute against their goals of their campaigns. You pride yourself on teasing out insights on tactic and audience performance.

Responsibilities

• Assist with client onboarding and aid internal teams on developing and implementing client reporting needs
• Identifying new opportunities and ways to add value to clients.
• Helping solve client problems and ensure Brkthru is being proactive to address needs before they arise
• Map accounts in Tapclicks
• Build and maintain client dashboards in Tapclicks
• Perform campaign QA within 1-2 days of campaign launch as well as after any creative changes or new tactic launches
• Produce initial reporting after 1 week of launch for internal teams (CS + Media) and client
• Maintain ongoing check ins on campaign performance
• Work with internal teams to identify any performance changes or recommendations
• Prep dashboards for EOM reporting
• Work with internal to create case studies

Requirements

• Possess and maintain a strong understanding of digital buying tools such as: Display & Video 360, Google Ads, DoubleClick Campaign Manager, Adelphic, Simpli.fi, Facebook and Google Analytics
• Proficiency with building dashboards with tools like Tableau, Google Data Studio, or TapClicks
• Years of experience with client performance objectives, reporting metrics, segmentation and optimization strategies
• Proactively devise and execute highly analytical and quantitative techniques to shape the campaign narrative and reporting insights that contribute to BTD’s potential to increase budgets
• Ability to make compelling arguments based on data and results for more client data access
• Ability to clean, organize, visualize and share data sets with internal and external teams
• The ideal candidate should be organized, thorough, thoughtful and curious
• Candidate should be able to eloquently explain complex concepts and technical reporting in a friendly and understandable fashion

Account Manager – Client Reporting

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You have your finger on the pulse of the clients’ needs, expectations, and goals. You are always prepared to answer their questions, no matter how simple or complex. Moreover, you possess the ability to weave a narrative around their campaign metrics and reporting to explain the story inside the data along with the expertise to dive deep into the numbers.
​
Responsibilities:

• Main point of contact for clients
• Provide proactive and timely responses and updates to clients on the status of all jobs
• Serve as the client advocate with the goal of identifying new opportunities and solutions; developing ways to add value to clients
• Work with Client Services and Analytics teams to provide, set-up, reporting, and analysis support across campaigns
• Setup and maintain client dashboards
• Represent BrkThru with the highest level of integrity as a frontline contact to key clients
• Responsive to client questions and requests      
• Monitor campaign performance and work with internal teams to deliver insights and recommendations
• Provide initial, monthly, and end-of-campaign reporting to clients
• Create and process insertion orders (IO’s)
• Regularly and consistently update CRM with job details, budgets, campaign flights, goals and other pertinent details.
• Organize client creative assets, ensuring all necessary assets are provided in a timely manner
• Work with Media Services team load and QA creative
• Client-facing communication
• Proactive in identifying new opportunities and solutions; developing ways to add value to clients
• Establish a positive and efficient working relationship with the Media Team who deliver success day-to-day, and partner with them to prioritize projects and ensure that deliverables meet our high standards
• Quickly establish a trusted working relationship with the client teams across accounts and become a reliable partner in delivering YES-success
• Support sales team with pre-sales and marketing efforts
• Help to strategize and improve the account management team’s processes and operations as the company continues to grow at a rapid pace.

​Requirements:

• Bachelor’s degree required; concentration in advertising, marketing, business
  administration, and/or communications preferred
• Experience in delivering award winning campaigns (media, integrated or creative)
• Ability to strategically frame an opportunity for both client and agency
• Extremely detail-oriented, with clear and proven organizational skills
• Ideal candidates have a proven ability to navigate large client organizations and experience with large brands
• Proactively grow, shape, and manage multiple large accounts (or multiple projects)
• Partners well with team members (above, below and lateral), trusted senior client partner, providing consistent strategic advice
• Thorough understanding of online marketing and proven ability to assist clients with online campaign planning
• Thorough understanding of marketing new media techniques including bought, owned and earned media (paid search, SEO, social media, display media)
• Ability to represent and promote BrkThru Digital in a professional manner and demonstrate value added service to clients
• Ability to defend creative and strategic work that meets or transforms our client’s business and needs
• Superior written and verbal communication skills and outstanding presentation abilities
• Natural leadership, motivational and organizational skills
• Excellent skills in MS Office, particularly Excel, PowerPoint, Word and Outlook
• Have Fun! Share memes and pics of pets or kids!

Associate Account Manager

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Responsibilities:

• Establish a positive and efficient working relationship with the Media Team who deliver success day-to-day, and partner with them to prioritize projects and ensure that deliverables meet our high standards.
• Quickly establish a trusted working relationship with the client teams across accounts and become a reliable partner in delivering YES-success
• Manage all aspects of programmatic display, video, mobile, and social advertising campaigns from discovery to reporting
• Provide data analysis for reporting and optimizing advertising campaigns
• Provide analysis, insight, and expertise for clients on their products and offerings
• Support sales team with pre-sales and marketing efforts
• Help to strategize and improve the account management team’s processes and operations as the company continues to grow at a rapid pace.

​Requirements:

• Bachelor’s degree required; concentration in advertising, marketing, business
  administration, and/or communications preferred.
• Strong interest in delivering innovative solutions
• Experience in delivering award winning campaigns (media, integrated or creative)
• Ability to strategically frame an opportunity for both client and agency
• Extremely detail-oriented, with clear and proven organizational skills
• Ideal candidates have a proven ability to navigate large client organizations and experience with large brands
• Proactively grow, shape, and run a large account (or multiple projects)
• Partners well with team members (above, below and lateral), trusted senior client partner, providing consistent strategic advice
• Thorough understanding of online marketing and proven ability to assist clients with online campaign planning
• Thorough understanding of marketing new media techniques including bought, owned and earned media (paid search, SEO, social media, display media).
• Ability to represent and promote BrkThru Digital in a professional manner and demonstrate value added service to clients
• Ability to defend creative and strategic work that meets or transforms our client’s business and needs
• Superior written and verbal communication skills and outstanding presentation abilities
• Ability to manage several projects and/ or accounts at once
• Natural leadership, motivational and organizational skills
• Excellent skills in MS Office, particularly Excel, PowerPoint, Word and Outlook