Telling your brand story on a digital banner

The first step to generating leads is to cover all the levels in the funnel – from brand awareness to consideration, and all the way to purchase – you need to cultivate the need for your product amongst the target audience. 
For brand awareness, targeting the website for broad appeal is a good plan, whereas targeting based on first party - domain retargeting or CRM data gets results in the consideration and/or purchase phase - this versatility is what makes display advertising so powerful.
Show your potential consumers that you exist and how your brand can solve their problems in a unique way through a combination of aspirational, informational, or relatable messaging that is unique to your brand to solve their problem.

“Display advertising is an online advertising platform that uses creative and innovative formats, like images, audios, and videos to communicate personalized advertising messages with the target audience. Banner ads and other rich media ads are some examples of display advertising.”

When you place your display ads on platforms like websites, Facebook, Instagram, and LinkedIn for example, you are subtly raising traction. Consumers will always opt for products or services from brands that they have heard about before. The lifecycle of a purchase decision spans more touch points than ever before so the more awareness of the brand through impressions via display ads, the higher propensity for trust built and your brand chosen.

So, why haven’t you opted for display ads yet? 

Visually appealing display ads  efficiently familiarize the target audience with your brand.

​Why? Because they are more attention-grabbing, less annoying to users, and let’s  your brand speak for itself. 

When creativity, intent, and technology are mixed in the right proportion display ads can –

• Help gain higher ROI
• Improve the CTR (click through rate) 
• Increase brand awareness
• Track user engagement, through tools such as geo-targeting, data on-boarding, and beacons 
• Catch the users’ attention at the right time - the exact moment when they are looking to buy or at any point of their buying journey

The first step to display advertising is understanding the demographics of your customer base - some examples are gender, location, culture, likes, dislikes, interests - if you are aware of these, you can position your display ads at the right place and at the right time. Since users interact with each platform or device in a different way, the platform also impacts the display ad.

For example, the first image is a Facebook display ad, while the second one is a website banner ad.

Display ads help you go down the funnel and reach the right person who is genuinely interested in buying your product or service. 

This is where BrkThru can help – Once you understand your target audience, you can capitalize on this information by partnering with our agency. We help you break the barrier and access the most impactful placements for your brand at the lowest possible spends. It doesn’t just end here… Most audience segments have device counts in millions – we help you identify your unique audience and then adjust the frequency of the display ad to accurately account for the reach. No other trading desk does this.

How Does the BrkThru Process Work With Your Sales Funnel?

• Media Analytics: We tell you what’s “behind the curtains,” and help you analyze your consumer’s behavior by understanding how the present ads perform and how they can be improved in the future. Based on the media metrics, you can actually influence and continuously optimize their purchase decisions across various display ad platforms.  

• Moat Analysis: We help you identify the "moat" or the distinct advantage of your business that promises long-term profits and protects your business share in the competitive market space. 

• Expertise: ​We have a team of media experts in UIs across many DSPs to monitor your projects. Our team understands how to leverage all dimensions that will help you accomplish campaign goals. For instance, we know that optimizing doesn't just mean blocking sites. It means adjusting recency and frequency, time of day, and day of the week. We understand and capitalize on the accuracy with which the audience size relates to efficient media buying.
• Audit: With consistent analysis, we help you optimize your ad plan and monitor unwanted traffic to weed out unnecessary spends.

The BrkThru Digital Advantage - What Sets Us Apart?

Clients first
We try to understand things through "your" perspective first and tell your story to the audience, just the way your business needs it.

Flexibility
Choose your plans as per your requirement – no hassle for minimum spends!

The human touch
Our personal touch can help you identify problems and give you insights that a bot won’t be able to find or catch.

Team effort
We believe in diverse ideas to achieve optimal results for your display advertising campaigns. We provide you with a  team - with each one of us bringing in valuable experience and a unique perspective to make every campaign a seamless experience for our clients.

Like our approach?

Get in touch with us for your display ad campaign. Fill this simple form and we will call you.