There is a reason why native advertising is so popular among media planners and brand strategists.

It is because the ads blend naturally within the websites’ content and are so contextual in terms of content as well as location, that the click-through rates for this format are higher. No longer is native advertising restricted to just text-based ad placed in news sites. It looks like a question on sites like Quora or a game within a gaming platform. That is why it generates the maximum ROI for any advertiser. In fact, a Nielsen study showed that 32% of native ads are more likely to be read and shared online as compared to 19% of banner ads.
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The seamless way in which the ad blends into the actual page content ensures that it does not interfere with the experience of the user on the existing website. This is why 25% more customers are likely to see native ads in-feed as compared to 20% who see banner ads.

Still not convinced about including native ads in your media plan? Here are the top 4 ways in which Native Advertising drives sales for your brand:

1. ​Blends in with the actual page content – Visually pleasant, these ads are relevant and don’t annoy users by sticking out like a sore thumb.
2. Reduces ad waste and saves money – With programmatic media buying, effective targeting and audience insights native ads can monumentally increase CTR as against display prospecting ads.
3. Helps you relate better with your customers – Matches the reader’s context, never disruptive, improving brand perception and building better engagement.
4. Brings efficiency, flexibility and reach like never before – Programmatic placing of native ads use AI and real-time bidding reach specific demographics, and adjust CPMs in real time.

According to Nielsen and IPG media research...

32%
of native ads are likely to be read and shared online as compared to 19% of banner ads.

25%
more customers are likely to see native ads in-feed as compared to 20% who see banner ads.

71% 
of buyers who bought a product said that they “personally identified with the brand” after viewing a native ad as compared to 50% buyers who felt a brand connect with a banner ads.

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