Whether you’re a multinational corporation or the latest startup in town, advertising in social media can make a huge difference in the performance of your campaigns.
Why Is Social Media Crucial for Ad Campaigns?
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Customers love the consistent, omnichannel experience and respond to it well. Marketers who have used three or more channels have seen their purchase rates and engagement increase by 250% (You read that right!). |
Since a potential customer goes through eight touchpoints on average before making a decision, being present across multiple channels can make a significant difference in gaining quality conversions. |
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You can target potential customers based on who they follow and like, their interests, and even location. You can use CRM lists to reach customers or create look-alike audiences. |
People use networks for not just awareness but for confirmation from their friends about decisions, which is a great time to be in front of them. That’s when they should hear from your brand - that you understand them and can solve problems for them. |
Also... Social networks are among the top 5 product and brand research channels.
BrkThru has a proven track record and specializes in targeting the right channels for different niche audiences and businesses. We combine programmatic social advertising with all other marketing efforts to reach your customers, no matter where they are online.
Social Media Magic for Just About Any Platform
Our team of digital marketers studies social media with a passion. We are obsessed with understanding what makes each platform tick and have developed an insights-driven knowledge base over the years – and the learning never stops.
Facebook ads, for example, evoke a greater response to brand awareness campaigns. Leads garnered from Facebook can also be used to convert users who show a high level of interest in your product or service. Forms are pre-populated with the potential customer’s information, are highly customizable and mobile-friendly.
We use Instagram stories to engage millennials with a simple, creative canvas. Snapchat is a faster ballgame, one that’s more focused on teens and younger adults. We use this platform to draw in an audience that is highly interactive and engaging. Then there’s Pinterest – everyone here is actively deciding what to do or buy next, and this is a platform where you need to blend in with visual creatives.
LinkedIn’s strength differs from the others in the sense that it offers text ads and targets a B2B business audience on professional networks. It also has native formats and in-mail ads to help reach your target audience regardless of device and platform.
Even when your target platforms are in place, you need a partner who can implement a campaign strategy that extracts maximum value.
Facebook ads, for example, evoke a greater response to brand awareness campaigns. Leads garnered from Facebook can also be used to convert users who show a high level of interest in your product or service. Forms are pre-populated with the potential customer’s information, are highly customizable and mobile-friendly.
We use Instagram stories to engage millennials with a simple, creative canvas. Snapchat is a faster ballgame, one that’s more focused on teens and younger adults. We use this platform to draw in an audience that is highly interactive and engaging. Then there’s Pinterest – everyone here is actively deciding what to do or buy next, and this is a platform where you need to blend in with visual creatives.
LinkedIn’s strength differs from the others in the sense that it offers text ads and targets a B2B business audience on professional networks. It also has native formats and in-mail ads to help reach your target audience regardless of device and platform.
Even when your target platforms are in place, you need a partner who can implement a campaign strategy that extracts maximum value.
Why Choose Our Paid Social Media Services
- Keep Advertising Holistic: We believe in taking a rounded approach to social media ads. You will find us always going back to the ‘Big Picture’ – getting the details right and fitting them into one strategic marketing plan.
- Depending on your audience and what you want out of your social media advertising efforts, we include the most relevant platforms in your campaign. These include Facebook, Instagram, Snapchat, LinkedIn, Twitter, Amazon, or Pinterest.
- Always Evolve: Your social media campaigns are managed by our media team, with seasoned experts who are adept at identifying what works and elevating campaigns to the next level of success. We are constantly evaluating campaign performance, measuring results, and optimizing the content to squeeze more value within your budget.
- Cross-Platform Insights: Since social ads are part of our holistic digital marketing services, we cross-pollinate the knowledge we gain from one platform to another.
So if we gain insight on a certain demographic that social ads are appealing to, or devise a specific approach that is yielding results, we apply these learnings across the board. Rather than taking a blinkered approach to each avenue of digital marketing, we make sure the right ingredients are used at the right time.
- No Minimum Spends: Programmatic social advertising done right, can be a valuable place to invest your marketing spend. We don’t like to keep the advantage of programmatic behind a minimum spend. So if you want a social campaign, we would love to help make it happen for you.
Time to breathe life into your advertising with social media ads.BrkThru loves to walk the talk and has helped businesses and agencies overcome barriers to ad campaign success. Get in touch with us today.
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