Of all the money being pumped into digital media advertising, a whopping $84 billion will be traded programmatically worldwide in 2019. And yet, businesses are concerned about a lack of transparent & reliable media buys, access to quality data and brand safety.
While Real-Time Bidding is big, not all businesses can afford minimum spends. So you need assurance that your ad spend is handled by a programmatic advertising agency who knows how to navigate challenges but who won’t tie you down with minimums.
Display your ads in brand-safe environments with BrkThru and reach target customers with high visibility and no minimum spends. We will test and build lookalikes from 1st party data to really understand the audience with any account size. We have the ability to bring this to you due to our strong relationships and overall media buying power.
We are fluent across all channels, tactics, and verticals in programmatic media buying. BrkThru uses key indicators and technology to get brand-safe quality inventory, and deploys client dashboards that provide regular insights, analysis and optimizations.
While Real-Time Bidding is big, not all businesses can afford minimum spends. So you need assurance that your ad spend is handled by a programmatic advertising agency who knows how to navigate challenges but who won’t tie you down with minimums.
Display your ads in brand-safe environments with BrkThru and reach target customers with high visibility and no minimum spends. We will test and build lookalikes from 1st party data to really understand the audience with any account size. We have the ability to bring this to you due to our strong relationships and overall media buying power.
We are fluent across all channels, tactics, and verticals in programmatic media buying. BrkThru uses key indicators and technology to get brand-safe quality inventory, and deploys client dashboards that provide regular insights, analysis and optimizations.
Making the Most of Your Ad Dollars, the BrkThru Way
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Critical OptimizationsIt’s not just about blocking sites. Value-driven optimization involves adjusting recency and frequency, and understanding how accurate audience size relates to efficient media buying. Manual supervision results in optimizations ranging from Time of Day, Day of Week, and recommendations for creatives based on high-quality insights. BrkThru helps businesses communicate the right message to nuanced target audiences for maximum impact. Tireless TestingBrkThru deploys all campaigns with a strong focus on testing. This lets us target accurately and use your campaign budget for relevant audiences. Our testing methodologies help narrow down to the best platforms, time of ads, types of ads and even display ad sizes that perform for your unique requirements. No MinimumsNo minimums allows you to invest in the right message for your business. This allows us to plan successful messaging when your potential customers are in small geos, or you are dealing with a niche audience. Data Quality with InsightsWith the last wave of 3rd party data providers, we saw an influx of poor quality and questionable data served on sites and publishers. We know the power of site targeting, believe in high-quality publishers and apps, and steer clear of stale, old segments. If we don’t know the data collection methodology, we don’t use the data. We don't use generic 3P segments found in most DSPs; instead we partner with Lotame and AdSquare for precise and custom-built audiences and CrossPixel real time segments. BrkThru has what it takes to convert 1st party data into a lookalike audience that will resonate with your business. Our data aggregation efforts turn information into value-based targeting for you. We know how to ask the right questions to find insights that could make all the difference for your targeting. Staying Ahead of the RTB CurveBrkThru stays on top of new tech and trends in programmatic media buying like cookie-less tracking. For instance, we identify and using programmatic media that do not use cookies while having a handle on high-quality data. Omni-channel ApproachWe work with an omnichannel strategy that lets us serve relevant ads to the right user, using a multitude of platforms and devices such as Desktop, Mobile, Tablet or cTV to stitch the entire journey of a user together. RTB with Manual InterventionYour campaign is run by a team that pays relentless attention to details. We know the quality of the environment where your ads are running. Real-Time Bidding by seasoned experts conserves your budget and reduces waste in buying while meeting objectives. |
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What this all means for you?
We partner with our clients as your marketing plans evolve with the business, industry or customer base. Being industry-agnostic, we are happy to connect with you and discuss media buying campaigns for any business or industry.
Get in touch with us by filling this form today.
Get in touch with us by filling this form today.
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