Marketing to the one that got away.
People have never had more choices than they do today to ask questions, conduct research and come to a conclusion on what's best to meet their needs.
Source: http://www.b2bmarketingexperiences.com/2015/08/organizing-for-the-digital-customer-journey/
This means the average user has a multitude of touchpoints while making a purchase decision. This is why it is becoming increasingly important to remind the customer of your brand and staying on top of mind by giving them a nudge. Remarketing helps you do exactly that.
You can now show your audience personalized ads based on the content that they’ve interacted with; thereby increasing the possibility of them coming back to your website. A recent Google case study has shown users will be 3X more likely to convert with a personalized ad based on their interest and what they have interacted with.
At BrkThru, we do things a little differently. We believe, that 1st party data is very important and it needs to be utilized to its fullest capabilities. With this in mind, we look at the sales cycle to establish lookback windows and optimize to frequency, recency and reach by pixel.
You can now show your audience personalized ads based on the content that they’ve interacted with; thereby increasing the possibility of them coming back to your website. A recent Google case study has shown users will be 3X more likely to convert with a personalized ad based on their interest and what they have interacted with.
At BrkThru, we do things a little differently. We believe, that 1st party data is very important and it needs to be utilized to its fullest capabilities. With this in mind, we look at the sales cycle to establish lookback windows and optimize to frequency, recency and reach by pixel.
Why do we do this?
- We know with in-app inventory or even specific ad placements, many LP clicks/visits are often accidental. The user who accidentally clicked isn’t worth the same as someone you left a form incomplete.
- Possibly the user needs to see the ad for ensuring top of mind recall at a progressive recency cliff; for example, for brands with shorter sales lifecycle, our plan would look like:
- Day 1-3: 5x day
- Day 4-7: 3x days
- Day 8-13: 1 day
- Day 14 and beyond – stop bidding
- Audience size decides the impact we want to create. Using a combination of Recency + Frequency + Reach model, we are able to optimize the campaign better.
KINDS OF REMARKETING ADS
We understand how to optimize frequency at every recency interval so your ad has the right impact on the right user.
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Search Using search remarketing, you are able to target prospects with display ads based on the searches they perform across the web. |
Display With more avenues than just GDN, you can rest assured that you are not missing on the prospect across various digital platforms that he/she is visiting. This allows you to stay in front of your prospect wherever they are spending time, including social media. |
THE BRKTHRU ADVANTAGE
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Excellent customer support
A 100% dedicated team for your campaign. Ad tech at its best Latest technology in the business put to use by the people best in the business. Human touch Years of experience in negotiating the best deals and creating the best strategies for you while not relying solely on technology. |
GET IN TOUCH WITH US
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