No minimum spends and one-click-at-a-time – we help your business grow with SEM. |
Search ads have the power to increase brand awareness by almost 80%, that’s not it, on the search results page, 41% of the total clicks go to the top three paid ads. So, with such roaring statistics, do you think your Search Engine Marketing (SEM) strategy is in the right place?
SEM places your business in front of the right audience, at the right time. And, done right, a strategic approach lets your business taste tangible results on platforms like Google, Bing, YouTube, and many more. |
What exactly is SEM, and how does it works?
Search engine marketing is the process by which you market your product or services to be visible in search engine results pages (SERP).
Optimizing doesn't just mean adding keywords or budget, it is testing bid strategy, frequently evolving ad copy, developing automated tools to enhance campaign management, and catering the campaign to the search behavior, needs, and desires of the end consumer.
Optimizing doesn't just mean adding keywords or budget, it is testing bid strategy, frequently evolving ad copy, developing automated tools to enhance campaign management, and catering the campaign to the search behavior, needs, and desires of the end consumer.
Paid advertisements in Google's SERP.
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Organic listings in the search engine results page for Google.
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Your SEM Journey Made Easier
Do you need to have a big budget to run an SEM campaign? No. With BrkThru - certified Google Partner - say goodbye to the hassle of minimum spends and get ready to outperform your competitors.
Adept Campaign StrategyOur team of experts initiates and manages the campaign on platforms like Google Adwords and Bing Ads depending on your business goals and objectives. We define campaign objectives, develop conversion tracking in Google Analytics, geo-target audience to get the desired website traffic at the lowest CPC.
Captivating Ad CreativesWe find the nuances that make creatives perform exceptionally well for your audience. Blending the ad message, with your unique UVPs, emotional triggers, and conversion-friendly call-to-actions (CTAs) are key – we analyze the best ones and deliver the best response rates.
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Keyword ResearchOur extensive keyword research helps us identify the low-cost keywords with a high conversion rate, that is specific to your target audience. We allocate budgets, manage PPC bids, keyword match types, and negative keywords to ensure that your ads perform exceptionally well. Tracking & MeasuringOur dedicated team of experts will help you understand what will work and what won’t. We set up tracking tools, like Google Analytics and Adobe, to track real-time data for optimization. To extract API data from several tools and platforms, we create dashboards and continuously optimize the existing campaigns to maximize ROI.
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What is the BrkThru Advantage?
Did you know that only 25% of users ever scroll beyond the first page of the SERPs (Search Engine Result Pages)? And, we work with strategies and tactics to help drive first-page traffic to your site.
Competitive Edge
We utilize enterprise-level competitive research tools like Spyfu to help gain and utilize insights about competitive spends and keyword sets. This enables us to –
- Identify efficient keywords
- Predict your competitor’s impression share
- Predict your competition’s spending trends – current and historical
- Plan/optimize your ad spends
The Right Tools
Our customized tools alert us in case of anomalies in the campaign and if the website is down. This helps us spend less time on the minutia of campaign management and –
- Proactively test the core campaign strategy
- Analyze the ad copies that would make a larger impact to get the relevant traffic
Goal-Oriented Approach
We are a team of experienced media traders and buyers who know how to leverage all dimensions to achieve campaign goals. For example, optimizing doesn't just mean adding keywords or budget, it is testing bid strategy and frequently evolving ad copies, developing automated tools to enhance campaign management, and catering the campaign to the search behavior, needs, and desires of the end consumer.
Expert Customization
The understanding & use of different optimization/ bidding strategies based on client goals allows us to gear the campaign toward the most impactful results. We customize each aspect of the campaign as opposed to the pre-templated, mass-produced set ups you’ll find with other partners and implement features like –
- Remarketing lists
- Dynamic search ads
- Inventory feeds
- Customized ad creatives
No Hassle of Minimum Spends
With BrkThru you don’t have to worry about the “at least xyz budget” – choose your plan and we will customize our approach to harness the best ROIs.
The Human Touch
We don’t just put your campaign on autopilot, our dedicated team of experts manage and craft ads that help target users at any point in their buying cycle. With ads designed and articulated according to the target audience’s needs, we drive high-quality traffic for your website.
The Team
In a world dominated by algorithms and automation, it’s our people that truly set us apart. It's something no other company has. While anyone can set up a campaign, our team, comprised of members with years of experience and focused on leveraging each platform effectively, is without a doubt one of our strongest assets. With so much technology being accessible through so many different channels, it’s the people behind the scenes that make the true difference between a mediocre campaign and one that’s a true success for you and your clients.
Are you all set to commence your SEM journey?
Let us know how we can help you by filling this simple form –
Let us know how we can help you by filling this simple form –
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