Telling Your Brand Story on a Digital Banner
A 300x250 medium rectangle... a 300x600 half page... a 728x90 Leader board... many sizes of a banner, telling one brand story. Your brand story, a product launch or your new campaign designed to fit on a display banner, to be advertised across Google network or social media platforms. Something where you put your money on a few banners and you get returns when a customer converts through that display advertising. Seems about right and very doable. Or is it?
For a while, brands and marketers had been running banners on digital media thinking they were getting the best bang for their bucks. Until now.
Designing a banner is half the job done. Knowing how the banner is performing in real time, digging deeper into analyzing the user interaction and viewability, checking for ad fraud on the way and ensuring brand safety in the whole process. Now that’s what makes display advertising with BrkThru different.
At BrkThru, we are changing the way brands approach display advertising. Through programmatic advertising, and a little help from latest technology like Moat Analytics, display advertising is now all about transparency, getting actionable insights from data mining, monitoring for fraud ads and improvising as we go along. So you see, display isn’t about spending money and getting content with whatever you end up with.
What You Get With BrkThru
We work with all sizes and types of display ads
In graphics, text, HTML animations or rich media text. And in all compliable sizes.
It’s all programmatic
Completely software driven. No manual intervention.
No minimum campaign spends
Yes, we don’t put a minimum cap on campaign spends. We let you take that call.
Highly viewable ads measured with regular quality checks, to weed out fraud ads.
Putting technology to good use
Collecting data and blocking utility apps that run in the background, slowing down the ad performance.
Your safety first and foremost
Maintaining high-level of brand safety standards using BrkThru’s industy-specific block lists.
Competent backend team
Ads are monitored by experienced media traders fluent in UIs across many DSPs.
Learning and improvising
Constantly reviewing, optimizing, and monitoring invalid traffic.