Marketing to the One That Got Away!
Showing your ads to a larger audience, expecting some to land on your website, hoping they make some purchase, seeing them drop the carts/web pages mid-way and head out. Ouch! Sounds familiar? Don’t worry; we got your back with Programmatic Remarketing.
The relevance of this unspoken weapon in your arsenal
Because you have already made a contact with this audience through your marketing efforts, you now need remarketing techniques to engage with them. You’ve already invested in the tried and tested remarketing efforts like using GDN and Facebook and they haven’t been as effective. Well, it’s time to go programmatic now!
Programmatic Remarketing helps you reach out to a larger audience base, using DSP, SSP, DMP, Network etc. ensuring that you can control your bid in real-time. This ensures better efficiency of your campaign and BrkThru makes it happen.
We understand how to optimize frequency at every recency interval so your ad has the right impact on the right user
Using search engines to display your ad when the prospect types a certain keyword. This also means owning a certain set of keywords and ensuring that your ad is served! BrkThru team gives you 100% dedicated campaign support, offers full transparency with no hidden fees.
This means showing your remarketing ad on YouTube, Facebook and all other platforms as a pre-roll or in-between the videos that the prospect is watching. Remarketing ads can be displayed on the right-hand side panel above the suggested video column too. BrkThru plugs in the best technology along with its A-team of experts, to create magic.
With more avenues than just GDN, you can be rest assured that you are not missing on the prospect across various digital platforms that he/she is visiting. With BrkThru, there is no limit on minimum spends and so, you decide and play as you like. Yes, you heard it correct - no minimum spending limit.
Make your remarketing communication find its way to the consumer through emailers. These emailers can be for two kinds of audience – ones who open your emails (you have this data with you) and the ones who left your website in the middle. Reach out to them through different communication and entice them to come back and close the sale. BrkThru ensures brand safety at all times, with fraud detection and prevention and viewability tracking.
Remember, the main objective of remarketing advertising is to tap into the would-be and could-be customers, bring them back to your fold, and help them make the sale.
At BrkThru, we assign you the team that is best suited for your line of work, that constantly works with you to help you tap into the unknown, that helps you design some innovative and exciting remarketing ad campaigns and that gets you the result.
Get in touch with us today. We shall take it from there, promise!