41% Increase in Community College Leads

The Challenge

Tidewater Community College needed to drive positive perception and genuine engagement

TCC enrolled nearly 33,000 students in 2017-18. But they wanted to increase those results.

Removed dated misconceptions that people had regarding community college.

Reach an audience less likely to respond to advertising - students.

The Winning Strategy

Higher education has a long consideration process and involves multiple decision-makers.

• Make-sense messaging - We positioned TCC as a smart option. Not student debt-nightmares.
  
  
• Analyzed and optimized for multiple audiences - students, teachers, and working adults.
  
  
• Used a Multi-platform approach - including YouTube, Facebook, Instagram, SnapChat, and SEM.
  
  
• Capitalized on audience insights to deploy short videos that engaged transfer students, those seeking certificates, and parents.

The Results

Just three months after launching the campaign:

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