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41% Increase in Community College Leads

The Challenge

Tidewater Community College needed to drive positive perception and genuine engagement
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TCC enrolled nearly 33,000 students in 2017-18. But they wanted to increase those results.
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Removed dated misconceptions that people had regarding community college.
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Reach an audience less likely to respond to advertising - students.

The Winning Strategy

Higher education has a long consideration process and involves multiple decision-makers.

  • Make-sense messaging - We positioned TCC as a smart option. Not student debt-nightmares.

  • Analyzed and optimized for multiple audiences - students, teachers, and working adults.

  • Used a Multi-platform approach - including YouTube, Facebook, Instagram, SnapChat, and SEM.

  • Capitalized on audience insights to deploy short videos that engaged transfer students, those seeking certificates, and parents.
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Testimonials

BrkThru Digital played a huge role in MOD Pizza’s digital marketing mix. They were able to drive steady foot traffic into our fast casual locations at a reliable cost per conversion. BrkThru makes tracking KPIs easy, allowing you to justify your ad spend and make adjustments based on your clients’ goals in real-time.
 
If your business operates out of a brick and mortar location, ask BrkThru about their Geo-targeting platform - their technology allowed us to prove that our campaigns were responsible for a significant return on ad spend, which is invaluable in this industry.
- Trevor G, MOD Pizza 

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© 2019 BRKTHRU DIGITAL, LLC. ALL RIGHTS RESERVED. (248) 270-7782.
PROUDLY SERVING ALL 50 STATES.
  • Services
    • Programmatic Media Buying
    • Remarketing
    • Paid Social
    • Native Advertising
    • Display Advertising
    • Video Advertising
    • Account Management
    • Strategy Services
    • Reporting & Analytics
    • Search Engine Marketing Services
  • About BrkThru
  • Meet The Pack
  • Careers
  • Contact