41% Increase in Community College Leads

The Challenge

Tidewater Community College needed to drive positive perception and genuine engagement

TCC enrolled nearly 33,000 students in 2017-18. But they wanted to increase those results.

Removed dated misconceptions that people had regarding community college.

Reach an audience less likely to respond to advertising - students.

The Winning Strategy

Higher education has a long consideration process and involves multiple decision-makers.

• Make-sense messaging - We positioned TCC as a smart option. Not student debt-nightmares.
  
  
• Analyzed and optimized for multiple audiences - students, teachers, and working adults.
  
  
• Used a Multi-platform approach - including YouTube, Facebook, Instagram, SnapChat, and SEM.
  
  
• Capitalized on audience insights to deploy short videos that engaged transfer students, those seeking certificates, and parents.

Let's Talk About Your Goals

Testimonials

BrkThru Digital played a huge role in MOD Pizza’s digital marketing mix. They were able to drive steady foot traffic into our fast casual locations at a reliable cost per conversion. BrkThru makes tracking KPIs easy, allowing you to justify your ad spend and make adjustments based on your clients’ goals in real-time.
 
If your business operates out of a brick and mortar location, ask BrkThru about their Geo-targeting platform - their technology allowed us to prove that our campaigns were responsible for a significant return on ad spend, which is invaluable in this industry.

- Trevor G, MOD Pizza 

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